VMPL
New Delhi [India], August 29: itel, one of the leading technology brands of India,is set to introduce its latest innovation in the feature phone category. Expanding its high-performance Inno (Innovation) Series, the brand will launch itel Tough in September, introducing a new rugged feature phone category designed for the everyday realities of Bharat.
From the tier 2 and tier 3 towns and cities of India to the villages and farmlands of rural Bharat, everyday India runs on long hours and harder routines than most handsets are built to survive. It is this Real India -- resilient, always on the move, and largely overlooked by mainstream phone design -- that itel Tough has been engineered for. Addressing an emerging white space in the market, itel Tough is purpose-built for daily-wage workers, farmers and outdoor professionals who work in extreme environments, and stays true to its core messaging: "Real Bharat ka Tough Phone" / "Real India ka Tough Phone."
Built to endure severe dust, accidental drops, and harsh conditions, itel Tough comes equipped with IP54 water and dust resistance, ensuring complete hardware protection during demanding outdoor work. Taking functional utility a step further for rural Bharat, the phone features an Agri Button, dedicated one-touch call button linked directly to a government helpline for real-time agricultural inputs, making it an indispensable asset for farmers. The phone also introduces a powerful dual-lamp torch for demanding work environments, alongside a suite of features designed to make everyday utility simpler and more dependable. Itel Tough follows Aqua - India's only IP67-rated feature phone, the first device launched under the series. With itel planning to introduce more purpose-built devices under the INNO Series, the range is set to bring more meaningful innovation and functionality to consumers across Bharat. More updates on durability to be shared soon
The launch of itel Tough is a natural extension of the brand's commitment to durability, reliability and affordability, along with the consumer-first innovation. By introducing the most rugged feature phone tailored for outdoor workers and agrarian communities, itel reinforces its position as the ultimate brand democratizing technology for everyday heroes across Bharat.
This resilience is validated in the market: a recent study by Cyber Media Research (CMR) on durability, reliability and affordability, found itel to be the most trusted feature phone brand for durability, with 91% of consumers rating it highest on this measure.
itel boasts a massive presence in India, backed by over 1.3 Lakh retail outlets and a robust network of 1,000+ service centers. To ensure complete consumer trust, the brand continues to offer its industry-leading 1-year Counter Replacement guarantee for manufacturing defects across its feature phone portfolio.
About itel
Established over 16 years, itel is a reliable smart life brand for everyone. Adopting "Enjoy Better Life" as its brand philosophy, itel's mission is to Provide budget-friendly consumer electronic Products to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 16 years of development, itel has expanded its presence in more than 80 emerging markets globally. itel has a Product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances and laptop Products and in 2021, it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand.
Website: www.itel-india.com | Facebook: itelmobileindia | Instagram: itel_india | Twitter: itel_india
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itel Teases Its Newest Innovation Under the INNO Series, Set to Make Feature Phones TOUGHer
